Why Gucci is still investing in its mobile app

As the mobile apps of other fashion brands either disappear from the app store or collect dust, Gucci is making the effort to send shoppers in the holiday spirit to its branded app.

On Tuesday, Gucci added new features to its mobile app to celebrate the spending-heavy season. At the center was the holiday gift guide, featuring a catalog of products either selected or designed for the season, ranging from a $190 Gucci-branded iPhone 7 case to a $5,750 pair of yellow-gold earrings. The guide is padded out with artwork by frequent Gucci collaborator and Spanish artist Ignasi Monreal, making up an interactive “Book of Gifts” with shoppable GIFs and a holiday countdown calendar. Other new features in the app include a virtual reality video, which has a nine-day countdown clock, Gucci-branded stickers and emojis that can be placed over photos taken in the app, and a “Cabinet of…

Complete article from the original source…

Reply