If you happen to be in Cannes this week, you’ll see a colourful new addition to the French seaside town.
It’s Snapchat’s giant, yellow Ferris wheel.
Snapchat put up the ride this week as part of the Cannes Lions advertising festival, which draws thousands of advertisers and agencies every year. It’s one of the most important events on the ad industry’s calendar, with Facebook, Twitter, and Google paying huge amounts of money to create a presence there.
But Snapchat has outdone its rivals with its eye-catching addition to the conference, which sits outside the normally drab Palais des Festivals, and is one of the first things conference attendees will see.
The ride is open to the public during the festival, so naturally I had a go.