How Trump’s Privacy Protection Rollback Could Affect Advertising

Understanding the Changing Media Sector Landscape PART 1 OF 15

House of Representatives vote to repeal privacy rules

On March 29, FierceCable reported that the US (SPY) House of Representatives voted in favor of legislation that will repeal a set of privacy protection rules. According to the report, this repeal of rules would be a win for cable and telecommunication companies including Comcast (CMCSA), AT&T (T), and Verizon Communications (VZ).

Repealing these privacy rules should help ISPs (Internet service providers) like Comcast. They could get a free hand to do targeted advertising using consumer data, which could affect consumers’ right to privacy.

Change in traditional advertising models

As the way…

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