But some of the content strategies that work for businesses in other industries may not work for you. What you really need to be focused on is local content marketing.
How to develop highly effective location guides
When you need to find the nearest ATM, what do you do? You run a quick Google search of “ATMs near me.”
When you’re in need of a new accountant, what’s the easiest way to find one? You head over to your favorite search engine and type in something like, “best accountants in Nashville.”
Millions of people use search engines on a daily basis to find resources in their local vicinity.
You should be utilizing local content marketing as a method for driving traffic to your real estate pages and identifying potential clients….